From the start, on and off-site SEO was the priority and a great opportunity to grow the business. Search results for the terms that are important in that specific financial service area needed improvement, we made sure the site was appropriately targeted for thos searches.
Through on-page content, we optimised the site to target relevant search queries, improving the targeting of key pages while also improving the click-through rate from search results.
Search campaign structure review: paid search campaigns, ad groups, shopping campaigns and keyword match types
Ads and relevancy review: desktop and mobile ads, landing pages and the use of ad extensions
Performance analysis: cost per click (CPC), click through rate (CTR), cost per acquisition (CPA) and revenue and ROI
Bidding and positioning review: keyword bids versus performance, ad scheduling, location bid modifiers and other bid modifiers
Commited to high quality content and digital strategies originally design for stimulating your brands appeal.
As a business owner, you understand the importance of getting your website listed organically on the first page of Google when your relevant keywords are searched.